Chrysler just announced 5 new, err, "refreshed" models are being released. Sounds exciting, right? Well, truth be told, these awesome new models consist of some decals, blacked out "athletic" grilles (what the heck is an athletic grille? One designed by an NBA player?) and some names from the past like Renegade and Island Edition. This breaking news will certainly outshine Ford's announcement of all new engines and transmissions coming in 2010-11 with better fuel economy, performance and emissions. Ford is clearly in the driver's seat to become the number one domestic manufacturer as they have begun to INCREASE their market share making Government Motors 1 (GM) and Government Motors 1a (Chrysler) take notice.
While GM and Chrysler flounder by cutting dealerships, managers, and designers like a cork bobbing in Lake Michigan, Ford is offering US driver's a great array of leading edge products. I'm a former GM dealer and it hurts to see this happen. GM has some extraordinary products right now and more on the way. Too bad they don't have a "car guy" running the show! If you want an example of just how bad things are at GM marketing, go to You Tube and watch the Chevy "Volt Dancers" at the LA auto show. One word of caution. Do not view the dance after you have eaten or there will be consequences. It is THAT BAD.
Next on the horizon is the Detroit Auto Show. I understand that the Nation's savior of the auto industry, Queen Nancy our Speaker of the House will be in attendance. Let's all ask HOW she gets to Detroit? She had better arrive driving a Prius from DC to Detroit. Any bets that a US government aircraft will be involved? How soon we forget the browbeating the CEOs of Ford, GM and Chrysler were lambasted for their greedy corporate jets! Stay tuned on this one.
1 comment:
Agreed, even at the NAIAS, Chrysler had a dismal display, might as well of been a SAAB display. At least GM had epic new products to show such as the AVEo RS, which will give V-DUB GTI a run for its money. The new Fiesta from Ford is another hit coming State Side. Yet nothing from Chrysler and I do not believe Chrysler will have much in the future, but rebadged Euro models.
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